Established in 1999 nest was conceived in the form of boutique in South Melbourne, the shop was styled in response to the growing popularity of inner city dwelling utilising a 1930’s warehouse that was sympathetic to the commercial sensibility of the merchandise offering . The merchandise range was established using tight criteria based on the notion that “things that worked in industry would work well in the home.”.
Over time the direction of the business was determined by the needs of the client and the interest of the people working at the boutique. In short, a range of home textiles developed with the support of a growing band of textile artisans seeking access to a growing market of intelligent interiors. Strong partnerships were built with the success and growing acceptance of small scale production of hand crafted goods.
Nest fulfilled the role of the fabricator, supplying artisans with a canvas upon which textile design ideas could be explored. As roles developed a dual label system evolved by which both the fabricator / retail merchant could be recognized along-side the textile designer/craft-person.
We launched our range into the wholesale market Australia wide in 2004 and established ongoing accounts with a small group of like-minded retailers around Australia ensuring that we were represented in each major city around Australia.